Area Sales Manager

Premium Territory Sales Role in Sydney’s Culinary Heart

Are you a strategic sales professional with a consultative approach and a genuine understanding of commercial kitchens? If you’re passionate about premium foodservice and eager to manage a top-performing portfolio, this role offers the rare opportunity to shape one of the most prestigious territories in Australia.

About the Role

Representing a market leader in premium foodservice innovation, this Sydney CBD-based role is responsible for managing and growing a territory currently worth over $4 million in annual revenue. Working with high-profile venues like the Four Seasons, InterContinental Sydney, and St Vincent’s Private Hospital, you will:

• Engage with executive chefs, procurement teams, and F&B managers to understand their kitchen challenges and deliver tailored, value-added food solutions.
• Conduct strategic cook-ups and kitchen demonstrations, showcasing premium products that improve kitchen profitability and address labour constraints.
• Analyse purchasing behaviours, identify growth opportunities, and drive both volume and margin through a value-led sales strategy.
• Collaborate with internal stakeholders including NPD chefs, customer service, and operations to ensure seamless delivery of client outcomes.

What You Bring

• Proven success in foodservice sales or a culinary background paired with commercial acumen.
• Strong understanding of kitchen operations and labour-saving product solutions.
• Confidence in kitchen environments – from conducting live product demos to engaging chefs in technical dialogue.
• Experience in territory planning, margin management, and strategic account development.
• Commercial maturity and the ability to influence senior stakeholders in premium venues.

Client Snapshot

Our client is an Australian-owned, award-winning foodservice provider, offering an unmatched product range tailored for premium venues. With over three decades of experience and a reputation for culinary excellence, they serve a prestigious portfolio across hospitality, health, and events. Their innovative solutions are developed in collaboration with expert chefs to reduce labour costs, enhance consistency, and elevate the end dining experience.

Why Consider This Role?

• Prestige Portfolio: Manage flagship clients including luxury hotels, iconic harbour venues, and high-end healthcare groups.
• Consultative Sales Approach: Partner with chefs and foodservice leaders to deliver operational value, not just product.
• Career Growth: Step into one of the highest-performing territories nationwide with scope to progress.
• Rewarding Package: Attractive base salary, strong bonus structure, and fully maintained vehicle included.

Ready for Your Next Move?

To explore this premium sales opportunity further, contact Dan at ***@bluefinresources.com.au for a confidential discussion.