Wodonga TAFE
12 weeks
Transform your business concept into reality with this mentor-led microcredential. Over 12 sessions, you'll develop a business plan, marketing strategy, and brand identity while connecting with experienced entrepreneurs and building a supportive community.
Students must have a business concept (product or service) ready to discuss in class. No prior business experience is required. You should be prepared to commit approximately 3 hours per week outside of class time for coursework and planning. Basic computer literacy for accessing digital resources and social media platforms is recommended.
The course covers essential entrepreneurial topics including clarifying your business vision and direction, building brand strategy and structure, creating product or service marketing systems, and launching and pitching your business idea. You'll work on developing a simple business plan, marketing plan, and budget plan. The curriculum includes practical guidance on social media strategies, branding advice, and professional product photography or personal branding photography. Throughout the 12 sessions, you'll receive mentorship and peer learning opportunities with like-minded entrepreneurs.
Wodonga TAFE is a registered training organisation (RTO 3097) with extensive experience in vocational education and training. The Ignite program leverages experienced mentors who provide personalised guidance and real-world business insights. The course emphasises practical, hands-on learning within a supportive community environment, combining professional instruction with peer networking opportunities that extend beyond the classroom.
Upon completion, you'll be positioned to launch your own small business or entrepreneurial venture. The course provides pathways to further study in business and management, including Certificate III in Business, Certificate IV in Leadership and Management, and Diploma of Leadership and Management. Career outcomes include becoming a small business owner or entrepreneur with the practical tools, professional branding, and business planning foundation needed for success.
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