University of Canberra
3 years full-time
UC's Bachelor of Communication and Media teaches you to create compelling stories, campaigns and strategic communication across multiple platforms. Combining practical experience in professional studios with real-world projects, you'll graduate ready for careers in journalism, marketing, PR, content creation and digital media.
You'll need a Year 12 ATAR of 60 or above, or an equivalent Australian qualification. Alternative entry pathways are available including Portfolio Entry (showcasing creative work like videos, writing or news stories), work experience, or overseas qualifications. Mature-age applicants without secondary school qualifications can also apply through alternate admission schemes.
Core units include Professional Orientation, Understanding Communication and Media, Making Media, Communication and Media: Find Your Path, The Responsible Communicator, and Professional Evidence. Specialist majors include Marketing Communication (branding, advertising, media planning, digital strategy), Sports Media (live commentary, sports reporting, podcasting, broadcast production), Journalism (sourcing, verification, multimedia production, editorial skills), Public Relations and Strategic Communication (campaign planning, stakeholder engagement, crisis communication), Social Media and Content Creation (digital storytelling, audience engagement, multiplatform content), and Media Production (camera operation, video editing, audio design, post-production).
UC is rated 5 stars for full-time undergraduate employment in Creative Arts and ranked number one in Canberra for student support, skills development and employment outcomes. The university provides industry-standard facilities including an on-campus TV studio and UCFM (Canberra's number one student radio station), with direct connections to national media hubs, government departments and leading institutions. Students gain real-world experience through Work Integrated Learning with partners like the ABC, Edelman, and the ACT Government from their first semester.
Graduates pursue diverse careers including journalist, reporter, content creator, social media manager, public relations officer, digital marketing specialist, media producer, brand strategist, communications adviser, and podcast producer. With strong storytelling, strategy and content creation skills, you'll be equipped for roles across media, marketing, government, creative industries and the not-for-profit sector. UC graduates work in journalism, social media, PR, advertising, digital marketing, brand strategy and podcasting.
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