Deakin University
3 years full-time or part-time equivalent
This Bachelor of Communication (Public Relations) degree prepares students for professional careers in public relations across government, corporate, and civil sectors. Through strategic communication, media relations, and digital engagement, graduates develop the expertise to manage organizational reputation and stakeholder relationships in an increasingly complex media landscape.
Students should have completed secondary education or equivalent qualifications to enter this undergraduate program. Prior knowledge of communication or media is beneficial but not required. Students are encouraged to enroll in transition units such as AIX160 Introduction to University Study or AIX117 Professional Writing for Work in their first year to ease the transition into university study. All students must complete the compulsory DAI001 Academic Integrity Module in their first study period.
The program comprises 24 credit points across three levels of study. Level 1 foundational units include Gutenberg to Zuckerberg: Communication in Everyday Life, Introduction to Public Relations, and Strategic Communication and Writing. Level 2 units focus on Media Relations Strategy, Issues/Crisis and Risk Communication, and related communication topics. Level 3 advanced units include Public Relations Campaigns, Ethics and Persuasion, Advertising and the Attention Economy, and professional internship placements. Students also complete electives from communication-related areas including journalism, social media, brand communication, event management, and digital media, with flexibility to study subjects outside their major discipline.
Deakin University is a leading Australian institution with a strong reputation in communication and media education. The program is delivered across multiple campuses in Melbourne and Geelong, providing flexibility and accessibility. Deakin emphasizes real-world learning through client-based projects, internships, and collaboration with external organizations, ensuring graduates develop practical skills alongside theoretical knowledge. The university's commitment to teaching excellence and global engagement prepares students for careers in an increasingly digital and interconnected professional environment.
Graduates of this program are well-positioned for careers as public relations professionals, communications specialists, media relations officers, and strategic communicators across government agencies, corporate organizations, non-profit sectors, and civil institutions. Career opportunities include roles in corporate communications, government relations, crisis management, brand management, digital communications, event management, and advocacy organizations. The program's emphasis on ethical practice, cultural competency, and digital literacy prepares graduates to lead communication strategies in an evolving media landscape and advance to senior management positions.
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