Deakin University
3 years
This 3-year Bachelor degree prepares students for careers in advertising through hands-on training in creative practice, brand strategy, and multi-channel media production. Ideal for aspiring advertising professionals seeking industry-relevant skills in copywriting, art direction, and integrated brand communication.
Students should have completed secondary education or equivalent qualifications. Prior knowledge of communication, media, or marketing is beneficial but not required. Students need access to computers and design software for coursework. The program is open to both domestic and international students, with specific entry requirements available through Deakin University's admissions office.
The curriculum covers core advertising units including Advertising Principles and Practices, Creative Brand Communication, Art Direction and Visualisation, and Copywriting and Ideation. Advanced modules include Integrated Brand Communication, Transmedia Storytelling for Brands, and Creative Advertising Campaigns. Students also study communication theory through units like Gutenberg to Zuckerberg and Advertising: Desire, Consumption and the Attention Economy. Electives allow specialization in journalism, public relations, social media, video production, UX design, and digital media. An internship component provides practical industry experience.
Deakin University is a leading Australian institution with strong industry connections and a reputation for practical, career-focused education. The program is delivered by the Faculty of Arts and Education with experienced faculty in communication and advertising. The course emphasizes real-world client briefs, internship opportunities, and development of professional practice skills that directly align with industry needs.
Graduates can pursue careers as advertising creatives, copywriters, art directors, account managers, brand strategists, and media planners in advertising agencies, marketing departments, and digital media companies. The program also prepares students for roles in public relations, social media management, content creation, and communications strategy across various industries and organizational contexts.
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