Deakin University
3 years full-time or part-time equivalent
Master the art of turning data into business decisions with Deakin's Bachelor of Business Analytics. This hands-on degree, taught by active professionals and shaped by industry leaders like IBM and Deloitte, prepares you for high-demand analytics roles in today's data-driven business landscape.
There are no specific prerequisites mentioned for entry into the Bachelor of Business Analytics. However, students should have completed secondary education or equivalent qualifications. The course is designed for students seeking to develop expertise in business analytics and data-driven decision-making. International students must meet Deakin University's English language requirements. Some units may require police checks, working with children checks, or other mandatory checks, particularly those involving work-integrated learning or community placements.
The Bachelor of Business Analytics covers a comprehensive range of subjects designed to develop practical analytics expertise. Core topics include Business Analytics, Introduction to Machine Learning for Business, Digital Business Analysis, and Managing Data and Information. Students study Cyber Security and Governance, Professional Ethics in the Digital Age, and Business Intelligence and Data Warehousing. Advanced subjects include Predictive Analytics, Decision Analytics, Social Media Analytics and Data Driven Innovation, Strategic Supply Chain Management, Marketing Analytics, Project Management, and Artificial Intelligence for Business. The curriculum culminates in an Applied Business Project capstone unit. Students also complete one Work Integrated Learning unit from options including Business for Social Impact, Consultancy Experience, Entrepreneurship Experience, Internship, or International Consultancy Experience. Optional minor sequences are available in Digital Finance, Economic Analytics, Retail Management, and Security Management.
Deakin University's Bachelor of Business Analytics is Victoria's longest running specialised program in this field, demonstrating deep expertise and industry credibility. The course holds prestigious AACSB and EQUIS accreditations, attesting to quality, academic excellence, and graduate employability. Strategic partnerships with leading companies including IBM, Deloitte, and PwC ensure curriculum content remains current and industry-relevant. The program is taught by active professionals who bring real-world knowledge to the classroom. Deakin is ranked #1 Victorian university for graduate employment, and graduates gain eligibility for professional membership with the Australian Computer Society (ACS).
Graduates of the Bachelor of Business Analytics are well-positioned for successful careers in the rapidly growing analytics sector. With a projected 12.9% increase in business and systems analyst roles in Australia by 2026, demand for skilled analytics professionals continues to rise. Graduates can pursue diverse career paths including business analyst, data analyst, business intelligence specialist, big data engineer, artificial intelligence specialist, predictive modeller, digital transformation consultant, and market analyst roles across various industries. The combination of business mindset and practical analytics experience prepares graduates to drive real impact from data in organisations of all sizes.
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